Fists in Solidarity

INTERNAL MARKETING

Image by Annie Spratt

Employee Involvement

Internal marketing gets employees to become more involved with the company. Employee participation results in greater satisfaction and productivity. Through effective internal marketing, employees can connect with the companies goals and vision, resulting in a unified mindset and a team mentality.
Image by Austin Distel

Employee Retention

Employees that believe in the business they are working for, and are inspired by the work they do, will be far more interested in staying with that company and growing in their positions. They will also be informed of career advancement opportunities and how they will have a future with the company.
Office

Company Culture

While many businesses have a focus on communicating their brand,purpose, or identity to their customers, many don't realize that it's just as important for their employees to understand the company culture. Internal marketing helps employees understand the purpose of the business and convey that effectively during their interactions with customers.
Call Center Employee

Customer Service

When employees have confidence in the product or service, their enthusiasm is picked up by the customer, changing the tone of conversation from one where the customer has lost belief in the product or service and wants to cut ties with the business, to one where the agent and customer are seeking to find solutions to retain the relationship.

RESULTS

Increased Traffic  
Greater Brand Awareness
Customer Education
Builds Trust With Audiences
Solidifies Customer Relationships
Convey Expertise
Develops Residual Traffic
 
Generate Interest
Encourages Sales
Establish & Maintain Reputation
Grow A Following
Gain A Competitive Advantage
Deliver Effective Messaging
Reach Targeted Demographics