Blockchain is a shared, unchangeable database that helps businesses record transactions and monitor assets. Blockchain enables the transfer and ownership of physical assets such as real estate, vehicles, cash, products, or land as well as intellectual property, such as patents, copyrights, branding, and creative works. With these advancements in technology, it is essential to reach audiences that are integrating block chain into their daily use.
Non-Fungible tokens are pieces of non interchangeable data stored on a blockchain. The current market is booming and NFTs are expected to become part of everyday trading and selling. Positioning your business to take advantage of this growing market can put you ahead of competitors and establish your business in the market as an early adopter.
With the integration of augmented reality, online marketplaces are able to let their customers preview the items they buy in the environment around them. Meta (formerly Facebook) is heavily focusing their effort on developing the Metaverse, an online virtual world where there can be virtual marketplace for digital products. Many marketing opportunities can arise from virtual reality technology and advertising can be far more seamless in the virtual worlds.
Web 3.0 offers the potential to decentralize content and data on the internet. Currently massive service providers, websites and tech companies have control and power over our data. These massive tech giants sell or track and sell our data, and we must allow it to use their services. Blockchain technology enables users to keep their data and will help reduce the selling of private information, it also evens out the playing field since marketing will be far more accessible to smaller businesses and wont have to go through the large players in the industry.